The Playbus Company en route To VAE

On 13th-15th January 2015, the first ever VAE will open its doors to operators from the parks, amusements and attractions sector.

Visitors arriving at this unique event will be seeking innovative products and services to both delight their guests and positively contribute to business performance for the year ahead.

One such exhibit will occupy a commanding position on the show floor; in fact it will be impossible to miss. The Playbus Company will be celebrating its presence by showing a full-size double-decker bus, fully equipped as a mobile indoor play facility.

The Playbus Company’s roots are in soft play and outdoor play, with its customers benefitting from over 30 years of expertise. The first bus was converted for a client around eight years ago and the company has since been busily converting and fitting out buses of all shapes and sizes for clients in the UK, Europe, and as far afield as West Africa.

Design and Development Director Steve Plimmer explains: “The majority of our conversions are for play purposes, typically for leisure businesses, charities, local authorities and health groups.

“For some, a Playbus is a cost-effective way to test the market without the investment and issues associated with acquiring a permanent location. Other clients are already successful leisure businesses that are short on space or wish to extend their market penetration. Either way, a Playbus can be a powerful marketing tool and the perfect way of accommodating groups and educational visits.

“We’re bringing a Playbus to VAE so that visitors can see exactly what can be achieved by way of maximising play value in a safe way. We hope that they will then consider the possibilities of extending their own markets through the use of branded vehicles,” revealed Steve.

The Playbus demonstrator provides a seductive glimpse into the astonishing array of features that can be specified, including sensory areas, effects lighting, 3D video, ramps, mirror panels, infinity mirrors, sound mats, interactive games and, for older children, disco and karaoke; the list is limited only by the client’s imagination.

Recent projects include a space themed bus, a spooky maze, a jungle bus and a medieval themed ‘castle’ bus, complete with costumes!

The Playbus service is extraordinarily comprehensive, extending way beyond the sourcing and fitting out of vehicles. “We begin by sharing the client’s vision and making the space work for them. There’s a lot of hand-holding along the way,” assured Steve.

Additional services include Ministry of Transport certification, electrical safety certification, insurance advice and play safety certification. Operational consultancy is also on hand.

Steve Plimmer is a qualified inspector of Enclosed Play and will be on hand to discuss the company’s soft play maintenance training and maintenance service contracts available to all leisure operators.

To learn a great deal more, board the Playbus at VAE – who knows where your journey might end!

To register for the Visitor Attraction Expo visit                          

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November 26, 2014


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